MG Motor Launch MGverse – A Metaverse Platform | V3Cars

MG is the first brand in India and one of the first in the industry to create a Metaverse platform. As Metaverse is a very new technology, MG aim to connect Gen Z and Gen Alpha with the MGverse. Simply put, Metaverse is a virtual universe where users can live via technology around us, such as AR (augmented reality), VR (virtual reality), AI (artificial intelligence), social media and digital currency.

Note: Check your Car EMI with our - Car Loan EMI Calculator

MG will provide five different experience centres for customers to explore in the MGverse:

1. Explore and Creator’s centre

This will enable the users to personalise, accessorise and build an MG vehicle in the Metaverse. It will also allow customers to take a virtual test drive in the cities and streets of their preference and even book a car in the Metaverse itself.

2. NFT Gallery

This will allow users to witness MG’s collections of NFTs (non-fungible tokens) on display and enable them to collaborate & co-create, list, and transact NFTs on the platform, Additionally, it will also give an opportunity to individuals and creators to create their own NFT and earn.

3. MG Car Club

The members of MGCC (MG Car Club) will get an avenue to connect and engage together through members-only events and concerts. They will also have an option to buy MG merchandise from MGverse.

4. Gaming Arena

In case you are unaware, MG were initially a racecar maker in the 20th century. The users in the gaming arena of the MGverse will get a chance to experience MG's racing history. One can choose their favourite racetrack to race in an MG sports car or play other games.

5. MG Knowledge Centre

The MG knowledge centre will provide opportunities to MG’s employees and partners for upskilling and attending virtual training sessions, conferences, meetings, etc.

Note: Check your car’s fuel cost with our Fuel Cost Calculator in India

Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “Digital technologies have advanced faster than any other innovation in human history. MGverse is a step forward where users can interact with visualised data, just like in the real world. At MG, we strive to provide our customers with immersive experiences at every touchpoint. MGverse is our vision for creating our Metaverse, in which we and our partners will constantly explore, innovate, improvise, and develop new solutions to consistently enhance the customer experience in the future. This initiative will help us further strengthen our relationship with GenZ and Gen Alpha. With MGverse, we will build upon our virtual customer experience content to familiarise the future generation with innovative brand experiences.”

MG will roll out the MGverse in phases, with the first phase launching this festive season. This platform will be accessible on mobile phones and other web browsers. MG aim to bring it to VR headsets as well.

Also Read: MG Motor Launches Virtual Showroom w/ Live Consultation | V3Cars