Volkswagen Inaugurate An All-Women City Store In Coimbatore | V3Cars

The store comprises over 35 women employees who manage the end-to-end operations, right from sales, after-sales, test drive management, customer care services, housekeeping, security and more. The All Women City Store has a 4 car display and showcases Volkswagen’s portfolio, including the Taigun, Virtus and the Tiguan.

According to the brand, this is an initiative to set up a platform to promote women's talent in the automotive workforce and promote diversity, equity and inclusivity across the organization. The Volkswagen India All-Women City Store is an initiative to provide an exclusive and confident environment for women customers, as well as a dedicated space for them to start their car-ownership journey.  The initiative also aims to encourage more women professionals to join and excel in the car retail industry.

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Speaking on the announcement, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “At Volkswagen, we strongly believe in the development of our ‘People’ and who other than women who are the driving force of our business. Through this initiative of an All Women City Store in Coimbatore, it is our endeavour to champion women's talent in the automotive workforce and promotes diversity, equity and inclusivity across the organization. Women talent play an integral role in building the future of the automotive industry and we are confident that these 35+ women through their efforts will take the automotive retail business to much greater heights.”

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Sharing his thoughts, Mr. Sudersan Jagadeesan, Executive Director, Ramani Group, said, “We are extremely elated to have pioneered the initiative of introducing the first ‘All-Women City Store’ for Volkswagen in Coimbatore, Tamil Nadu. This initiative is a progressive step toward encouraging women in the automotive retail industry to take leadership roles. We are confident through this initiative, we will be going the extra mile towards enhancing the car buying and ownership experience for our valued customers in Coimbatore.”

Also Read: Volkswagen Celebrate 1 Year Anniversary Of The Taigun With A Special Edition