Tata Tiago Achieves 5 Lakh Unit Sales Milestone | V3Cars

09 July 2023
By Amit Saraswat
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The Tata Tiago hatchback has crossed the 5 lakh unit sales milestone since its launch in the country. Tata revealed that the last 1 lakh sales took place in a span of 15 months. Read on to know more about the Tata Tiago’s journey to 5 lakh unit sales.

Tata Tiago 5 Lakh Unit Sales Milestone

Tata Motors revealed that the average age of a Tiago buyer is 35 years. 60% of Tiago's sales come from urban markets and the remaining 40% from the rural markets. Furthermore, 10% of the Tiago buyers are females and over 71% of the Tiago buyers in FY23 are first-time car buyers.

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Tiago

Back in April 2016, Tata Motors launched the Tiago hatchback in the country at a starting price of Rs. 3.20 lakh ex-showroom. Since its launch, the Tiago received a major facelift back in 2020 along with the BS6 engine update. The BS6 engine update saw the discontinuation of the 1.05L turbo diesel engine and later in 2022, Tata Motors launched the Tiago CNG.

In September 2022, Tata Motors launched the Tiago EV and within 4 months of its launch, the electric hatchback achieved 10,000 unit sales. Currently, the Tiago is offered with petrol, CNG and electric powertrain options. Alongside the regular Tiago, Tata Motors also offer the Tiago NRG with a higher ground clearance and rugged exterior styling.

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Commenting on this milestone, Mr. Vinay Pant, Head-Marketing, Tata Motors Passenger Vehicles Ltd., said, “The Tiago has played a pivotal role in bolstering the popularity of our New Forever range since its launch. The Tiago has consistently surpassed expectations by offering discerning customers good styling, unrivaled safety standards, state-of-the-art technology, thereby reshaping the landscape of the hatch segment. Exceeding the momentous milestone of 500k sales mark is a resounding testament to Tata Motors' unwavering commitment to excellence. We extend our sincerest gratitude to our esteemed customers for their continued interest. We are certain that the Tiago will continue to be crucial to the success of the New Forever range and the growth of the segment.”

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ABOUT THE AUTHOR

Amit Saraswat

Born and brought up in Agra, he grew up reading magazines more than textbooks. With a keen interest in cars, he decided to make his future in automotive journalism and is currently helping in content at V3Cars.