Tata Curvv To Be India’s Most Affordable Coupe SUV | V3Cars

24 January 2023
By Amit Saraswat
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Tata Motors showcased a slew of products, such as the Altroz Racer and CNG versions of the Altroz and Punch, at the 2023 Auto Expo. The homegrown carmaker also showcased the pre-production version of the Curvv turbo petrol at the auto show. The Curvv gets a futuristic design and when launched, it is set to become the most affordable coupe SUV to go on sale in the Indian market.

2024 Tata Curvv Details

As per Tata Motors, the Curvv will go on sale in India in 2024. Initially, Tata Motors will offer the Curvv as an all-electric coupe SUV whereas an ICE-powered derivative will follow later. The highlight of the Curvv is its tapering roofline that makes it stand apart from the other C-segment SUVs. At this point, no other carmaker offer an affordable coupe SUV in the Indian market. But that’s not to say that carmakers haven’t tried entering this unique segment in the past.

Note: Check out the list of Electric Cars in India

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Back in 2016, Mahindra took the wraps off the XUV500 Aero, a coupe derivative of the XUV500. However, since the XUV500 is no longer on sale, the XUV500 Aero is unlikely to hit the production line. However, Mahindra’s upcoming range of born electric SUVs will include a few coupe SUVs. Out of the 5 born electric SUVs that Mahindra have planned for the near future, 3 are likely to boast a coupe SUV bodystyle.

Apart from Mahindra, Renault are likely to introduce the Arkana coupe SUV in the Indian market. The Arkana was spotted on our roads multiple times last year wearing company registered plates. The Arkana is already on sale in global markets and if Renault plan to bring it to our market, it will likely follow the completely knocked down (CKD) route. If that happens, the Arkana could carry a price tag upwards of Rs. 30 lakh ex-showroom.

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Currently, the most affordable coupe SUV in India is the Mercedes-Benz GLC Coupe. Despite that, it retails at Rs. 72.50 lakh ex-showroom. The Curvv, on the other hand, is likely to come at one-third the price of the GLC Coupe. Tata Motors will launch the Curvv in 2024 with an electric powertrain whereas the petrol variants will follow later. It will sit between the Nexon B2-segment SUV and Harrier D1-segment SUV in the brand’s portfolio.

Also Read: Tata Motors Confirm Power, Torque Specs For 1.2L, 1.5L Turbo Petrol Engines

ABOUT THE AUTHOR

Amit Saraswat

Born and brought up in Agra, he grew up reading magazines more than textbooks. With a keen interest in cars, he decided to make his future in automotive journalism and is currently helping in content at V3Cars.