Did Tata Drop The Ball On Altroz Racer? — Opinion | V3Cars

16 October 2023
By Mahesh Yadav
0

Tata Motors showcased the Altroz Racer at the 2023 Auto Expo. Within a week after the official reveal, Tata confirmed on social media that the Racer would launch soon. That was in January. We’re almost towards the end of the year and the new car launch season is almost over. It looks like the Altroz Racer is not happening and Tata dropped the ball.

I can say with high confidence that the Altroz Racer is not coming in 2023. Back in January, Tata said that the Racer would “launch soon”. It’s been 9 months and so, you would agree that we're definitely out of the ‘soon’ territory.

Also Read: Tata Altroz Racer India Launch Confirmed — Price Reveal Soon

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Most mass market carmakers usually plan their new car launches ahead of the festive season. We usually don’t see any notable new car launches between Diwali/Eid and the new year. Then they choose to launch new cars after in the new year to qualify for a new model year badge. Since we’re already in the festive season and we know that Tata have the Safari, Harrier and Nexon to ride through the festive season, we shouldn’t expect the Altroz Racer to go on sale in 2023.

Now, I will go ahead and say that the Altroz Racer may not even materialise. That’s because I can’t trust them. I’d be okay without the Altroz Racer if they hadn’t confirmed the launch on their social channel. But they did and they didn’t even feel the need to retract the claim. This makes it difficult for us to take their word at face value going forward. So, I’ll say the Altroz Racer is no longer a pipe dream when I see the official prices on Tata’s website. Until then, we should keep our hopes in check and wonder how much trust we should place in them.

Mind you, this is the same brand which said “a promise is a promise; the Nano will launch at 1 lakh rupees”. Only those who know the story behind this statement will understand the gravity of this promise. Only those who understand it will know that back in the day, we could trust them to deliver on their promises. As a proud Tata Nano owner, Tata not delivering on a promise and even ignoring it like it never happened is more than infuriating. It’s depressing.

Tata Altroz Racer Specs

The Altroz Racer was supposed to bring the same 1.2L turbo powertrain and transmission as the Nexon. That means a 120PS of power and 170Nm of torque with a 6-speed transmission. The Altroz turbo petrol currently makes 110PS of power and 140Nm of torque. It also gets a 5-speed transmission.