Renault India Launch Experience Days Initiative To Boost Brand Reach | V3Cars

Renault Experience Days Announced

Under the Renault Experience Days, the carmaker plans to increase its brand recall in the rural sections of the country with the help of ‘showroom on wheels’ and ‘workshop on wheels’. With the remote vehicle displays and repairs, Renault aim to increase its market share in smaller cities. Furthermore, the carmaker will also offer test drives, bookings and finance options.

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With the introduction of Experience Days, Renault will cover over 625 locations across 26 states and 3 union territories of India. Currently, the carmaker boasts 530 touchpoints, which is set to increase with the help of remote sales and service solutions.  

While making the announcement, Mr.Sudhir Malhotra, Vice President Sales Marketing at Renault India Private Limited (RIPL), shared, "We are thrilled to introduce the 'Renault Experience Days' campaign in India, a country that holds immense importance in Renault's strategy. This unique initiative underlines our dedication to crafting customer-centric experiences that exceed expectations. With the 'Showroom on Wheels' and 'Workshop on Wheels' initiatives, we aim to break barriers and reach out to customers in every corner of the nation, strengthening our connection with the people of India."

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While Renualt boast 3 products in their India lineup, which include the Kwid, Triber and Kiger, the carmaker has also revealed its expansion plans. Starting 2026, Renault India plan to introduce 2 new SUVs and one all-electric hatchback in the country with its alliance partner Nissan. You can read more about Renault India future roadmap by clicking the link below.

Also Read: Renault, Nissan Confirm 4 SUVs And 2 EVs For India