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2023 Tata Harrier Price Reaction — Expected Vs Launch Price

2023 Tata Harrier Facelift Expected Vs Actual — Price Reaction | V3Cars

In this article, we’ll take a look at the 2023 Tata Harrier facelift’s launch prices and see how close (or off) we were from our expected prices. This will help us better understand 2023 Harrier’s pricing strategy and that of other upcoming cars with similar body style in this price range.

2023 Tata Harrier Price Reaction

Expected vs Launch Price Comparison

We were expecting the Harrier facelift prices to start from Rs. 16.0 lakh and top out at Rs. 25.0 lakh but Tata tore through our limits in both directions with the Harrier facelift. The 2023 Harrier’s prices start at 15.49 lakh and go as high as 26.44 lakh. We expected the Harrier facelift’s prices to start from Rs. 16.0 lakh and stretch up to Rs. 25.0 lakh. However, the Harrier Smart trim (without the O) ended up costing Rs. 51,000 less than our starting price estimation. At the time of the reveal, Tata hadn’t mentioned anything about the vanilla Smart variant and the Smart (O) looked like the base model. For this trim, though, our estimation was perfectly in line with the launch price. In fact, even the next Pure (O) variant’s expected price was spot on with the actual price.

As we move towards higher variants, we see the deviation seesaw. For the Harrier manual variants, our estimations were good with 6 variants staying within our 5% margin of error, which is acceptable to us, but 4 breached this limit. Meanwhile, 5 variants were a total surprise for us as they were not mentioned at the time of the Harrier reveal.

2023 TATA HARRIER

EXPECTED VS LAUNCH PRICE COMPARISON (Ex-Showroom)

MANUAL TRANSMISSION 

Variant

Expected Price

Difference

Launch Price

Deviation

Smart

-

-

Rs. 15,49,000

NA

Smart (O)

Rs. 16,00,000

Rs. 1,000

Rs. 15,99,000

0%

Pure

-

-

Rs. 16,99,000

NA

Pure (O)

Rs. 17,50,000

Rs. 1,000

Rs. 17,49,000

0%

Pure Plus

-

-

Rs. 18,69,000

NA

Pure Plus S

-

-

Rs. 19,69,000

NA

Pure Plus S Dark

-

-

Rs. 19,99,000

NA

Adventure

Rs. 19,00,000

Rs. 1,19,000

Rs. 20,19,000

6.26%

Adventure Plus

Rs. 21,00,000

Rs. 69,000

Rs. 21,69,000

3.29%

Adventure Plus Dark

Rs. 21,50,000

Rs. 74,000

Rs. 22,24,000

3.44%

Adventure Plus A 

Rs. 21,50,000 

Rs. 1,19,000

Rs. 22,69,000

5.53%

Fearless 

Rs. 22,00,000

Rs. 99,000

Rs. 22,99,000

4.5%

Fearless Dark

Rs. 22,50,000

Rs. 1,04,000

Rs. 23,54,000

4.6%

Fearless Plus 

Rs. 23,00,000

Rs. 1,49,000

Rs. 24,49,000

6.47%

Fearless Plus Dark

Rs. 23,50,000

Rs. 1,54,000

Rs. 25,04,000 

6.55%

AUTOMATIC TRANSMISSION 

Pure Plus

-

-

Rs. 19,99,000

NA

Pure Plus S

-

-

Rs. 21,09,000

NA

Pure Plus S Dark

-

-

Rs. 21,39,000

NA

Adventure Plus

Rs. 22,30,000

Rs. 79,000

Rs. 23,09,000

3.54%

Adventure Plus Dark

Rs. 22,80,000

Rs. 84,000

Rs. 23,64,000

3.68%

Adventure Plus A 

Rs. 23,00,000 

Rs. 1,09,000

Rs. 24,09,000

4.73%

Fearless 

Rs. 23,30,000

Rs. 1,09,000

Rs. 24,39,000

4.68%

Fearless Dark

Rs. 23,80,000

Rs. 1,14,000

Rs. 24,94,000

4.79%

Fearless Plus 

Rs. 24,50,000

Rs. 1,39,000 

Rs. 25,89,000

5.67%

Fearless Plus Dark

Rs. 25,00,000

Rs. 1,44,000

Rs. 26,44,000 

5.76%

With the Harrier automatic, for 5 variants, our estimations deviated less than 5% while 2 breached this ceiling and 3 were out of syllabus.

If you want to know how we arrived at these numbers and our thought process behind our estimations, you can visit the following article: Tata Harrier Price Expectation — #WithLogic

Note: If You Want to Buy a New Car, Calculate Car Loan EMI with V3Cars

Price Reaction

We have to apologise for being too hopeful with Tata Motors even after burning our fingers with the Nexon. Watch the following video to find out what all agitated us about the Nexon:

With a base price of Rs. 15.49 lakh, the Harrier is a bit more expensive than before, but it is also much better equipped and doesn’t feel barebones like before. However, moving up the variant lineup, you will notice the value quotient worsen unless you get to the variants with ADAS and panoramic sunroof. These features carry a higher perceived value, which helps them cover the value-price gap. To find out which variant of the Harrier facelift is worth buying without compromising on the ownership experience and value, you can read the following article:

2023 Tata Harrier Facelift Variants Explained - Which One To Buy?

2023 TATA HARRIER

MANUAL VS AUTOMATIC PRICE COMPARISON (EX-SHOWROOM)

Variants

Manual

Difference

Automatic

Smart

Rs. 15,49,000

-

-

Smart (O)

Rs. 15,99,000

-

-

Pure

Rs. 16,99,000

-

-

Pure (O)

Rs. 17,49,000

-

-

Pure Plus

Rs. 18,69,000

Rs. 1,30,000

Rs. 19,99,000

Pure Plus S

Rs. 19,69,000

Rs. 1,40,000

Rs. 21,09,000

Pure Plus S Dark

Rs. 19,99,000

Rs. 1,40,000

Rs. 21,39,000

Adventure Plus

Rs. 21,69,000

Rs. 1,40,000

Rs. 23,09,000

Adventure Plus Dark

Rs. 22,24,000

Rs. 1,40,000

Rs. 23,64,000

Adventure Plus A

Rs. 22,69,000

Rs. 1,40,000

Rs. 24,09,000

Fearless

Rs. 22,99,000

Rs. 1,40,000

Rs. 24,39,000

Fearless Dark

Rs. 23,54,000

Rs. 1,40,000

Rs. 24,94,000

Fearless Plus

Rs. 24,49,000 

Rs. 1,40,000

Rs. 25,89,000

Fearless Plus Dark

Rs. 25,04,000

Rs. 1,40,000

Rs. 26,44,000

Also Read: Tata Nexon Price Reaction — Expected Vs Launch Price

Citroen C3 Aircross Price Reaction — Expected Vs Launch Price

Note: Calculate Car Fuel Cost with V3Cars for India and Other Countries

ABOUT THE AUTHOR

Mahesh Yadav

Mahesh is a fan of compact, quirky and underrated vehicles that punch above their weight. Multix, Nano and Navi are his favorites.

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