Bridgestone Introduce New Sturdo Tyre With Up To 29% Longer Tyre Life | V3Cars

Bridgestone offer the new Sturdo tyre in 27 different sizes, ranging from 12-inch to 16-inch with multiple variants. It is targeted at hatchbacks, sedans and multiple compact SUVs in the market. The special tread compound with strong reinforcement used in the tyre increases wear resistant properties, which results in longer tyre life. THe company claims the Sturdo;s large center-blocks with 3D tread grooves delivers the utmost grip for better driving safety even on the wettest roads.

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At the launch, Parag Satpute, Managing Director, Bridgestone India, said, “Bridgestone has globally been on the forefront of tyre technology, and this is now showcased in India through our new offering in the passenger car segment- Bridgestone STURDO. Sturdo has up to 29% longer tyre life and is beneficial to the end user from the perspective of economics of owning the tyres. Bridgestone currently holds a leading stance in the market, and we are confident that this latest offering will further boost our positioning.”

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Furthermore, Rajarshi Moitra, Chief Commercial Officer, Bridgestone India, added, “The Sturdo tyre range will be available across all our 3000+ dealers and sub dealers pan India. Tyre customers in these markets can now benefit from the latest in tyre technology. Bridgestone STURDO – the name is directly derived from the benefits it offers to the end user- i.e. Sturdiness and Durability. This product is a result of careful research and analysis and combines a solution for the most prominent need of Indian consumers: longevity of the product, leading to cost efficiencies of their purchase.”

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