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VW Redefines Customer Experience with 'My Volkswagen' App

Volkswagen Launches 'My Volkswagen' App For A Seamless Digital Experience (Press Release) | V3Cars

Volkswagen Passenger India have launched the "My Volkswagen" app, offering a comprehensive digital experience for customers. The app facilitates exploring the product portfolio, scheduling test drives, 360 car visualization, online booking, and managing service schedules. It enhances connectivity by monitoring fuel usage, expenses, and calculating service costs.

My Volkswagen App

The app includes features like location tracking, geo-fencing, and real-time vehicle health monitoring. Customers can assess driving behavior and access a digital owner's manual. The app is available on Google Play Store and Apple Store, emphasizing Volkswagen's commitment to customer-centric technology.

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Here’s what Volkwagen have to say about the launch of the ‘My Volkswagen’ app:

Volkswagen Passenger Cars India today launched the new “My Volkswagen” app, a one-stop solution that offers a seamless, convenient and immersive digital experience for prospective and existing customers. The mobile application offers a 360 experience with holistic offerings for the customer. Right from exploring the Volkswagen product portfolio, to scheduling test drives, 360 car visualizer, online booking to completing the customer journey by organizing service schedules, vehicle health reports, online purchase of loyalty products, all can be done at your fingertips.

Ensuring enhanced customer convenience and connectivity, the “My Volkswagen” app enables users to monitor their fuel usage and expenses, calculate service costs , conduct an evaluation for their pre-owned car, calculate the EMIs that provides them an indicative financial transparency and planning.

Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said: 

“We are thrilled to introduce the new “My Volkswagen” app, a testament to our unwavering commitment to customer centricity. This app has been designed as a one-stop solution that empowers our customers, offering control and convenience throughout their mobility journey with Volkswagen. With the “My Volkswagen” app, we have redefined the customer experience, extending beyond the boundaries of connectivity to provide a comprehensive suite of features, allowing both existing and prospecting customers to explore a host of services, functions & features on a single platform. At Volkswagen, we believe in technology that not only connects but also enriches lives– Feel like you’re in a Volkswagen, even where you’re not.”

The mobile application keeps the customer safe along every drive with features like location tracking, geo-fencing, time-fencing and monitoring the vehicle health & statistics. It also enables the users to locate the nearest dealership, service workshop and get road-side assistance basis their need.

Enabling customers to get more with every drive, they can assess their driving behavior and performance in real-time on the “My Volkswagen” app. However, the customer would need to connect to the Volkswagen telematics solution (dongle) to avail this facility.

The “My Volkswagen” app also offers an innovative ‘Digital Owner’s Manual’ that provides information on the signs, symbols and warnings that could potentially appear on the analogue or digital display screen and/or infotainment of the vehicle. Keeping pace with evolving technologies, the feature can be explored by either ‘type-search’, ‘voice command’, and even ‘scan the image’.

Prospective and new customers who have recently entered the Volkswagen family can download the mobile application on either Google Play StoreTM for Android users or the Apple StoreTM for iOS users. For existing customers, an auto update will be provided.

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Saloni Chaudhary

Saloni is a skilled wordsmith with a degree in journalism and mass communications. Saloni is also a poetess who likes to capture the essence of human experiences, leaving an indelible imprint on the hearts of those who encounter her art. From reading about fashion, she also likes to read about classic motorcycles and vintage cars.


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