“You Are In A Volkswagen” New Brand Communication Launched By VW India | V3Cars

You Are In A Volkswagen

Volkswagen’s new brand campaign evokes the emotions of driving and owning a Volkswagen. It will roll out in 8 regional languages and the TVC includes Volkswagen’s India 2.0 offerings like the Taigun and Virtus and also the Tiguan, which is on sale in the country as a completely knocked down (CKD) model. 

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Commenting on the launch of the brand communication, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “Our new brand campaign is centered around a simple yet powerful idea – ‘the quintessential moments experienced by our customers in a Volkswagen’. It is a celebration of the passion, exhilaration, freedom and joy that’s experienced from being behind the wheel. The unforgettable journeys and memories that make every drive extraordinary in a Volkswagen. It’s a promise that we as Volkswagen offer our customers, German-engineering, safety and a fun-to-drive experience.”

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Furthermore, Mr. Abbey Thomas, Head of Marketing & PR, Volkswagen India, said, “The core theme of the campaign revolves around the concept that a Volkswagen is not just a machine to own, but a vehicle designed to be driven and experienced. This includes its commitment to safety, innovation and German engineering, its superior build quality, suite of world-class services and above all the fun-to-drive experience that is such a characteristic of all Volkswagen-engineered cars. It will urge customers to get behind the wheel of a Volkswagen because when it comes to a Volkswagen, the true experience is when you sit behind the wheels and enjoy the comfort & driving dynamics that’s when you’ll know - You’re in a Volkswagen.”

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