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Volkswagen Tie-Up With KPKB: Safer Cars for Armed Forces (PR)

Volkswagen India Collaborated with KPKB to Extend Safer Mobility Solutions to Nation's Protectors (Press Release) | V3Cars

Volkswagen India have partnered with Kendriya Police Kalyan Bhandar (KPKB) to offer its safe and German-engineered cars at discounted rates to serving and retired Central Armed Police Forces members and their families. This initiative aligns with the government's welfare scheme, providing access to Volkswagen's secure vehicle portfolio, including the Virtus and Taigun (5-star GNCAP rated) and Tiguan.

Volkswagen Tie-Up With KPKB

The KPKB, established in 2006, benefits various security forces and operates through 119 Master Canteens and 1,800 subsidiary outlets, serving 35 lakh beneficiaries nationwide. Volkswagen aims to contribute positively to the lives of those dedicated to serving and protecting the nation.

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Here’s what Volkswagen have to say about the partnership with KPKB:

Volkswagen India has tied up with Kendriya Police Kalyan Bhandar (KPKB), a government welfare scheme for serving & retired service personnel and their families, making its portfolio of safer cars more accessible to those who have devoted their lives to the service of the country. 

As part of this initiative, Volkswagen India is making its entire range of safe and German-engineered cars available to beneficiaries of the KPKB scheme across India. Aimed at enhancing accessibility of its portfolio of cars, this new initiative enables beneficiaries to experience world class mobility with an even more reasonable price tag. Volkswagen India aims to make every journey more secure and comfortable with its range of India’s safest portfolio comprising of the Volkswagen Virtus and Taigun (5-star GNCAP rated for adult and child occupant protection), along with its global best-seller, Tiguan.

The KPKB system was launched as a welfare initiative by the Indian Government’s Ministry of Home Affairs in 2006. It caters to serving and retired members of Central Armed Police Forces and their families. Security forces initially covered under the scheme include the Border Security Force, Central Reserve Police Force, Central Industrial Security Force, Indo-Tibetan Border Police, Sashastra Seema Bal and the Assam Rifles. Further, the scheme benefits are also extended to State Police Forces, Central Police Organizations like Railway Protection Force, Intelligence Bureau, Special Protection Group, National Crime Records Bureau and National Investigation Agency personnel and their families. 

KPKB operates out of 119 Master Canteens or Bhandars that act as distribution centers and more than 1,800 subsidiary bhandars that act as retail outlets, serving the scheme’s 35 lakh beneficiaries across India.

In aligning with KPKB, Volkswagen India underscores its role as a brand that is focused on making a positive impact on the lives of those who tirelessly serve and protect the nation.

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Saloni Chaudhary

Saloni is a skilled wordsmith with a degree in journalism and mass communications. Saloni is also a poetess who likes to capture the essence of human experiences, leaving an indelible imprint on the hearts of those who encounter her art. From reading about fashion, she also likes to read about classic motorcycles and vintage cars.


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