Toyota Rebadge Maruti Celerio As Vitz For South Africa | V3Cars

01 February 2023
By Amit Saraswat
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Toyota revealed a new range of cars for the South African market recently. The latest range of cars include the Vitz hatchback, which is a rebadged Suzuki Celerio. The new Vitz will go on sale in South Africa later this year and replace the entry-level Agya hatchback.

Toyota Vitz Revealed In South Africa

South Africa will become the first market to get a rebadged version of the Maruti Suzuki Celerio. The new Toyota Vitz doesn’t offer any cosmetic or mechanical changes over the Celerio, save for the Toyota badges. The Vitz is a long running nameplate in the global market, which was later replaced by the Yaris. However, Toyota have decided to resurrect the Vitz name in the South African market with the rebadged Celerio.

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Vitz To Be 4th Rebadged Toyota

In South Africa, the new Vitz joins other products that spawned out of the Toyota-Suzuki alliance. These include the Starlet, which is a rebadged Baleno, the Rumion (rebadged Ertiga) and the Urban Cruiser (rebadged Vitara Brezza). The Vitz will replace the Agya hatchback in South Africa to become the most affordable offering in the brand’s lineup.

Will Toyota Launch Vitz In India?

Toyota are unlikely to launch the Vitz in India and are likely to keep the Glanza as their entry-level offering. Toyota have a premium image in the eyes of Indian car buyers and the brand is likely to continue with that image with more premium launches.

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What’s In The Pipeline From Toyota India?

Toyota India recently held 2 important launches — the Urban Cruiser Hyryder and Innova Hycross. While the Urban Cruiser Hyryder was developed in collaboration with Maruti Suzuki India Limited (MSIL), the Innova Hycross is a Toyota engineered vehicle. Maruti Suzuki will soon launch a rebadged version of the Innova Hycross, which will be the first rebadged Toyota in India. Suzuki already offer the rebadged Corolla station wagon and RAV4 SUV in European markets as the Swace and Across.

Also Read: Toyota Urban Cruiser Hyryder CNG Launched — Prices Start From Rs. 13.23 Lakh

ABOUT THE AUTHOR

Amit Saraswat

Born and brought up in Agra, he grew up reading magazines more than textbooks. With a keen interest in cars, he decided to make his future in automotive journalism and is currently helping in content at V3Cars.