Audi’s New 2 Dimensional Four Rings Logo Revealed | V3Cars

Audi have restrained from using chrome and opted for a black and white colour palette. The base of the 4 rings is black and the top is highlighted with a bring white colour — giving it a 3D look when inspected closely. With the new logo, Audi aim to have a common brand identity across all platforms and customer touchpoints — be it on a smartphone, showroom display or on an actual car.

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At the unveiling, Frederik Kalisch, brand strategist, Audi AG, stated, “As a progressive premium brand, Audi targets modern customers who value high-quality design and attention to detail. There are really only two basic trends in brand presentation and product design today that express precisely this premium quality: That is, on the one hand, the loud and very bold, and on the other, the restrained, pure, and clean.”

Audi are not the only brand who have shifted to a 2 dimensional logo. Audi’s parent group, Volkswagen, also moved to a 2 dimensional VW logo that now feature on all their offerings, including the made-in-India Virtus and Taigun. Furthermore, brands like Renault and Citroen also revealed their new brand identities.

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Along with the new logo, Audi have also revealed their new font style called the ‘Audi Type’. The new font will feature on the passenger-side B-pillar of all Audi models that will fall in sight of the passenger while moving in and out of the car.

Also Read: Audi Q8 E-Tron SUV And Sportback Revealed — Improved Range, Design And Charging